Paidcontent.org report that NBBC will be shut down.

NBBC was an interesting aggregator of content from NBC, its affiliates, and third party content owners. The content was syndicated to NBC.com, the sites of affiliates, and another set of 3rd party distributors, who publish popular websites.

NBBC assets have been rolled into NewCo, the still nameless JV between NBC Universal and News Corp. Meanwhile, content owners have been told their existing contract will be cancelled, and a new arrangement may be made by NewCo later. Content owners included The Horror Channel, A&E Television Networks, CNET Networks and Forbes.com.

NBBC showed promise, because it was an example of a broadcaster was being truly open - on both the content ownership and distribution sides of the market. It even gave site owners the choice of selling the advertising and paying a fee to NBBC, or being paid to take content with NBBC-sold advertising bundled. Its importance was mainly symbolic, because openness and the doctrine of embedding is spreading fast. An open approach makes great sense on the web, where the audience is very fragmented across sites.

I hope that the cancellation of content partner contracts is not an indication that NewCo will be less open than NBBC.

UPDATE: Media post also has some more info on NBBC's demise