Channel 4 won their digital radio bid!
This is great news.
I've long believed that commercial radio in the U.K. is in need of a shake up. For too long the dominant mode of operation in many parts of the industry has been to cut costs and focus on keeping the advertiser happy, rather than delighting the audience with excellent and innovative content.
Radio now faces strong challenges from the online world, for both listeners and advertisers. In this environment I expect Channel 4's operation will do an exceptional job of demonstrating to the industry that compelling content can also be profitable.
Posted at 10:01 BST, 6th July 2007.
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